February 11, 2016

Disruptive Technology in the Collision Industry

Disruptive Technology

Harvard Business School professor Clayton Christensen coined the term ”disruptive technology” in his 1997 best-selling book, "The Innovator's Dilemma.“

A disruptive technology is one that:
1) displaces an established technology and shakes up the industry, or 
2) is a ground-breaking product that creates a completely new industry.

                             Here are some examples of ‘disruptive technology’
PC - Personal computer displaced the typewriter. It forever changed the way we work.

Email - Transformed the way we communicate.  It largely displacing letter-writing and disrupted the postal and greeting card industries.

Cell Phone - Made it possible for people to call us anywhere, and disrupted the telecom industry.

Laptop and mobile computing - made a mobile workforce possible.

Cloud computing - has been a hugely disruptive technology in the business world.  It is displacing many resources that previously were located in-house.


 Why is PMCLogic a disruptive technology?

Because it changes the way repairers get paid for P&M’s!

Currently repairers are pay for paint and materials on an arbitrarily and flawed methodology based on ‘refinish labor hours’ times a fixed dollar “allowance amount”.  This method of calculating what is due for each and every unique repair is universally recognized as being outdated, inaccurate and totally inequitable.

Why does this flawed methodology continue to be used?  Because until now it has been virtually impossible for a shop to accurately account of the exact amount of paint and materials used on a specific/unique repair.

What has changed?  New technology developed by ComputerLogic, and delivered via their PMCLogic™ Paint and Materials Management System, automatically generates an extremely accurate predictive estimate of the list and quantities of all P&M items that will be needed for each unique repair.  In addition, it interfaces with paint mixing systems to validate how much paint was ultimately used on each repair to insure that the final invoice accurately reflects an honest account of what P&M’s were used for a each specific repair.

Keys to success for ‘Disruptive Technology’:
It solves a problem or satisfies a need better, faster, easier and/or cheaper.

PMCLogic meets all of these criteria.
PMCLogic is better because it generates an extremely accurate predictive estimate of exactly what P&M’s will be used on each unique repair.

It is better because a repairer can easy turn that predictive estimate into a final accurate invoice.  This is because PMCLogic interfaces with numerous other applications that account for or measure the actual volume of paint and materials used for that specific job.

It is better because it automatically notifies the estimator of the P&M items that can be entered as a manual line item on the original vehicle estimate and shown as a ‘parts item’ for supplement payment.

It is better because it captures a ton of information for reporting purposes, such as, job costing, gross profit margin for all jobs paid by a specific insurance company, detailed material usage by SKU, lost opportunity, KPI’s, and more…

It is fast and easy to because it interfaces with all of the estimating systems (Audatex, CCC, Mitchell, Comp-Est and Web-Est) which eliminates the need to re-enter data.

It is cheaper because it pays for itself on just one job per month.  All other money generated and/or saved by using PMCLogic is additional net profit to the shop.

For more information on PMCLogic™ and request a ‘Free Trial’


  1. I think social media could defiantly qualify as disruptive. My Credit Unions

  2. If you plan on starting a new blog then you can't really do without premium blogging softwares that automate the whole blogging process. What is blogging software? It is a program that allows online users to easily create, design and manage blogs. Source

  3. New technology news brings to us the latest releases in technological gadgets and items which are available for public information and use. In previous years, emerging technology has been a challenge to deliver to the wider audiences and the general public due to the countless hands that they have to go through such as quality check and huge press releases. mobile tracker free

  4. Technology is in the society. The society is into technology. The society contributes the human and material resources necessary for technology to blossom. There is no denying the obvious fact that technology has indeed, blossomed. The point of discourse is what technology has taken, and is still taking away from the society in its course for growth. best app to spy the camera

  5. Software License Protection is means the security solution where software developers use to integrate into their software applications with the intention to prevent unauthorized usage or illegal execution of their software. Software developers can either purchase Software License Protection solutions from third party solution providers or develop it in-house. route planner

  6. If there is any word that defines the fast paced world we live in today, its "technology". With the passage of time, technology has become an immensely powerful and rapidly growing arena. As such it is important to grow along with it, to be updated with the latest trends. Carter

  7. With most people plugged in all the time, I often wonder what effect technology is having on our kids. Some say technology is another helpful learning tool that is making our kids smarter and some say it is having no significant effect at all. Still, others propose that technology use is encouraging social isolation, increasing attentional problems, encouraging unhealthy habits, and ultimately changing our culture and the way humans interact. free xmind comparison